SEVENFRIDAY is a contemporary watch brand that has rapidly grabbed the attention of watch collectors, mostly because it has some of the world’s most unconventional watch designs and a bold approach to timekeeping. View our SevenFriday Watches for Sale in South Africa.

Luxury SEVENFRIDAY Watches for Sale in South Africa

Founded in 2012 by Daniel Niederer, SEVENFRIDAY has swiftly carved out a unique niche in the watchmaking industry by creating a fascinating collection of timepieces that are a mix of industrial aesthetics and modern-day creative innovation.

Topwatch offers a range of new and pre-owned SEVENFRIDAY watches for sale in South Africa. Whether you’re in Cape Town, Johannesburg or any other part of the country, we’ll get you your preferred watch.

Buy SEVENFRIDAY Watches in South Africa

The brand’s name “SEVENFRIDAY” is in honour of the company’s philosophy of living every day as if it were Friday, a sentiment that resonates with the brand’s young, dynamic audience who have fully embraced a lifestyle of adventure and spontaneity.

Despite being a relatively new player in the horological world, SEVENFRIDAY has quickly established a reputation for its avant-garde designs and high-quality craftsmanship. The brand’s watches are characterised by their large cases, intricate dials, and the use of unconventional materials like stainless steel, leather, and even wood. Each piece reflects a fusion of industrial elements and sleek modernity, making them instantly recognisable.

One of the brand’s key innovations is the use of open dials that reveal complex mechanical movements and layered design elements. This transparency not only showcases the intricate and detailed approach to watchmaking but it also creates a captivating visual effect.

SEVENFRIDAY’s timepieces are powered by reliable automatic movements, sourced primarily from Japan, ensuring both precision and durability. The brand’s watches are more than just timepieces; they are statements of individuality and modernity, appealing to those who seek to stand out from the crowd.

SEVENFRIDAY’s collection features several standout models that have become iconic in the world of contemporary watchmaking. The P-Series was one of the brand’s first and most popular lines, known for its distinctive square-shaped cases and multi-layered dials. The P1 and P3 models, in particular, have become favourites among enthusiasts for their bold design and striking colour combinations. The M-Series took the industrial design ethos a step further, with models like the M1 and M2 featuring dashboard-inspired dials and unique case constructions that have a certain mechanical look.

Another notable collection is the V-Series, which introduced a more streamlined, round case design all while maintaining the brand’s signature aesthetic elements. The V1/01 and V2/01 models, with their clean lines and open dials, give buyers a more versatile and understated look without compromising the boldness that SEVENFRIDAY is known for.

The brand has also ventured into limited-edition collaborations, creating exclusive models that have quickly become collector’s items. We also buy SEVENFRIDAY watches.

Frequently Asked Questions

How much is the cheapest SEVENFRIDAY watch?

SEVENFRIDAY watches are known for being quite cheap, at least when compared to other luxury brands. SEVENFRIDAY watches start from around R10 000, and can fetch as much as R30 000 or more, depending on where the watch is bought from. These prices are generally associated with second-hand SEVENFRIDAY watches, so you can expect to pay more if you are buying brand new.

How much is a genuine SEVENFRIDAY watch?

A genuine SEVENFRIDAY can start from around R10 000. Used watches will generally be cheaper than new, but always make sure, when buying second-hand, that you buy from a trusted seller.

Are SEVENFRIDAY watches worth the money?

Ultimately, whether a SEVENFRIDAY is worth it depends on your personal preferences and priorities. SEVENFRIDAY watches do hold onto their value rather well, but they are not as famous as other luxury brands. If you are buying the watch to resell it one day, you might want to give this brand a miss.

What is the hardest SEVENFRIDAY watch to get?

The hardest SEVENFRIDAY watch to get will usually be a limited edition model. These are often released in small quantities and they tend to sell out quickly or they are held onto by the buyer, because the watches are so rare. Other difficult-to-get SEVENDAY watches include those made with unique collaborations or special materials. It’s always a good idea to join the SEVENFRIDAY community or mailing list to stay informed about new releases and limited editions if these are the kinds of watches you hope to buy.

Which SEVENFRIDAY watch should I buy?

The best SEVENFRIDAY to buy is the one you love. Since SEVENFRIDAY creates a stunning selection of watches, you should be able to find a few that will suit your unique style.

How long will a SEVENFRIDAY watch last?

If you are committed to taking the best possible care of your watch, then your SEVENFRIDAY watch should last well beyond a lifetime, since these watches are made according to the highest standards and from the best watch-making materials.

How do I tell if my SEVENFRIDAY watch is real?

There are a few really easy ways to check if your SEVENFRIDAY watch is real, and it is important to use these checks in order to avoid buying a fake watch.

• Your SEVENFRIDAY watch should have an NFC chip hidden behind a map of the world. Check to see if yours has one. You can download an app to scan the watch’s chip and verify its authenticity.
• You should take some time to look carefully for any inconsistencies in the design, materials, and overall build quality.
• If you are buying brand new, then you should have a look at the packaging. The SEVENFRIDAY packaging is distinctive and should match the watch.
• Finally, you should ensure all details on the warranty card align with your watch.

The best and only way to make sure that the watch you’ve bought is the real thing is to buy from an authorised and trusted dealer. You can also take your watch to a watch company or jeweller who can then verify your watch’s authenticity.

Should I buy a new or used SEVENFRIDAY watch?

Deciding between a new or pre-owned SEVENFRIDAY can be a bit of a balancing act. While there is plenty of allure associated with buying a brand new timepiece with a full warranty, there is equally a lot of excitement to look forward to should you find a used SEVENFRIDAY with a unique story. Used watches are also often a lot more budget-friendly. There is no right or wrong option here, just keep in mind the pros and cons of buying new or buying used.

What is the most wanted SEVENFRIDAY watch?

While the brand’s consistent popularity makes many models desirable, the limited editions and those with exclusive collaborations are often the most wanted among collectors. Other factors like unique materials, intricate designs, and low production numbers can also make a watch highly sought-after.

How much does a SEVENFRIDAY watch service cost?

The cost to service your SEVENFRIDAY watch is going to depend on who you take your watch to and how much work will need to be done on the watch. Be sure to shop around a little bit to get the best price.

How can I tell the year of my SEVENFRIDAY watch?

Figuring out the exact year that your SEVENFRIDAY watch was made can be tricky. Unlike traditional watch brands with annual model releases, SEVENFRIDAY’s production timeline is less straightforward. While model numbers, design elements, and limited edition details can give you helpful clues, pinpointing a precise year might be challenging. It would be best to have a chat SEVENFRIDAY.

Do SEVENFRIDAY watches need maintenance?

Yes, while these watches are built with durability in mind, they do benefit from occasional care, such as regular cleaning to remove dirt and grime. For more in-depth servicing, such as battery replacement or movement adjustments, it’s recommended to consult a watch service provider.

Do SEVENFRIDAY watches hold their value?

Yes, SEVENFRIDAY watches do hold onto their value although limited edition models and those with exclusive collaborations have a higher potential to appreciate in value. Like many fashion-forward timepieces, SEVENFRIDAY’s primary appeal lies in its contemporary design rather than long-term investment value.

Do SEVENFRIDAY watches come with a certificate of authenticity?

Yes, although SEVENFRIDAY has an incredibly unique approach to authentication. Instead of traditional certificates, they’ve made use of NFC technology. This means each SEVENFRIDAY watch has an embedded chip that can be verified using the brand’s app. While this digital method might differ from traditional watch authentication, it is still a secure and convenient way to confirm your watch’s authenticity, without needing physical paperwork.

You can find a selection of pre-owned authentic SEVENFRIDAY watches on the TopWatch website.