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Top 10 Iconic Luxury Watches Every Collector Should Own
A curated listed of our top 10 most iconic luxury watches every collector should own.
Johan Dreyer
October 24, 2024
The world might be overcrowded with fashionable items, but there are few accessories that carry the prestige, the sophistication, and the appeal of a luxury watch.
For the last 100 years, at least, luxury timepieces have been the gold standard in fashion, with an ability to transcend trends to become an enduring symbol of status and taste. Whether displayed on the wrist of a seasoned collector or a newcomer to high-end horology, these kinds of watches tell a story of intricate and passionate craftsmanship, and refined aesthetics, that simply can’t be matched by any other accessory.
In recent years, watch collecting has become a cultural phenomenon, especially in South Africa, where collectors and style enthusiasts alike are drawn to both the beauty and the value of these pieces.
A well-chosen luxury watch is far more than just a tool for telling time, it’s an investment, an heirloom, and a powerful expression of individual style. In this article, we explore the 10 most iconic luxury watches every collector should own.
Iconic Luxury Watches as Investment Pieces
Luxury watches aren’t just statement pieces; they’re tangible investments that often hold or appreciate in value over time. Unlike many other luxury items that depreciate with use, high-quality watches from established brands like Rolex, Patek Philippe, and Audemars Piguet can become valuable financial assets.
Part of the allure of watch collecting is knowing that you’re investing in an item that combines beauty with functional and financial worth.
Collectors are generally drawn to iconic watches not only for their prestige, but also for their rarity, and rich histories. With limited production numbers, exclusive materials, and immense demand, these watches often become more valuable over the years.
Additionally, luxury watches carry an emotional investment that goes far beyond monetary value, and many become treasured heirlooms, passed down through generations, with each carrying its own story.
Top 10 Iconic Luxury Watches Every Collector Should Own
Each watch listed below has left an indelible mark on the world of horology, and if you are looking for the ultimate, iconic luxury watch, these are the 10 that you should consider buying.
1. Rolex Submariner
The Rolex Submariner is an icon in the world of dive watches, celebrated for its durability, water resistance, and instantly recognisable design. Originally introduced in the 1950s, it set the standard for underwater timepieces with features that balance form and function.
And its durable, yet sophisticated design makes it as suited for a tuxedo as it is for a wetsuit.
The Submariner is a favourite among collectors because it not only retains value but often appreciates due to its popularity. It’s one of the most sought-after Rolex models, making it a staple piece in any serious collection. View our collection of Rolex watches for sale.
2. Omega Speedmaster Professional (Moonwatch)
Nicknamed the “Moonwatch,” the Omega Speedmaster gained fame as the first watch worn on the moon during the Apollo 11 mission. Its precise chronograph functions and reliable design make it an iconic timepiece with deep historical roots.
The Moonwatch appeals to collectors interested in both horology and history. Omega’s connection to space exploration adds an element of mystique, and the watch’s unique status makes it a strong investment choice. View our collection of Omega watches for sale.
3. Audemars Piguet Royal Oak
The Audemars Piguet Royal Oak, with its unique octagonal bezel and “Tapisserie” dial, broke conventions upon its release in the 1970s. It introduced the luxury sports watch category to the world and remains highly regarded for its bold design and fantastic craftsmanship.
With limited production and a high-profile reputation, the Royal Oak enjoys an almost cult-like following. Its unique design and brand prestige make it a valuable asset for collectors worldwide. View our collection of Audemars Piguet watches for sale.
4. Patek Philippe Nautilus
The Nautilus is Patek Philippe’s answer to the luxury sports watch, with a sleek, elegant design which has been inspired by maritime portholes. Known for its impeccable manufacturing, it’s as versatile as it is luxurious, making it a favourite among collectors and celebrities alike.
The Nautilus is one of the most coveted watches in the world and the demand frequently exceeds the supply, which in turn drives up the resale values and makes it one of the top investment pieces in luxury watch collections. View our collection Patek Philippe Nautilus watches for sale.
5. Cartier Tank
The Cartier Tank, inspired by the military tanks of World War I, is a design masterpiece with its clean, rectangular shape and Art Deco influences, and it is also one of the most searched for pieces on Google. Over the years, it’s been worn by icons from Jackie Kennedy to Andy Warhol, cementing its status as a must-have fashion piece.
The Tank’s unique shape and universal appeal ensure its value remains strong over time. It’s not just a watch; it’s an icon of high fashion and ideal for collectors who appreciate understated luxury. View our collection of Cartier Tank watches for sale.
6. IWC Portuguese Chronograph
The IWC Portuguese Chronograph is celebrated for its large dial and precise chronograph functions, making it a favourite for those who appreciate both beauty and function. Its design was inspired by early explorers, so in a way, it embodies an adventurous spirit while giving the nod to the old world, European style.
The Portuguese Chronograph’s fine workmanship and refined look make it a respected choice among collectors. Its appeal as both a practical and aesthetic timepiece will enhance its value retention over time. View our collection of IWC watches for sale.
7. Tag Heuer Monaco
Made famous by Steve McQueen in the film Le Mans, the Tag Heuer Monaco is known for its bold square case and racing-inspired design. It’s a striking piece that stands out from the crowd, symbolising the excitement of motorsports and desired for its mid-century design.
The Monaco’s pop culture connection and unique aesthetics make it a highly collectable piece. It’s ideal for collectors interested in both horology and Hollywood history. View our collection of Tag Heuer watches for sale.
8. Jaeger-LeCoultre Reverso
Designed for polo players in the 1930s, the Jaeger-LeCoultre Reverso is known for its reversible case, allowing the wearer to flip the watch face for protection. Its Art Deco design and unique functionality make it a standout choice in any collection.
The Reverso’s distinctive design and heritage make it appealing to collectors who appreciate innovation. It’s a highly sought-after piece, with both aesthetic and historical appeal. View our collection of Jaeger-LeCoultre watches for sale.
9. Montblanc 1858 Geosphere
Inspired by the spirit of adventure, the Montblanc 1858 Geosphere features dual time zones and intricate mountain motifs. It’s a bold yet refined watch, suited for the modern explorer who values both form and function.
The 1858 Geosphere stands out for its unique design and it appeals greatly to outdoor enthusiasts. It’s an excellent choice for those looking for a collectable piece that is both beautifully aesthetic and which has functional value. View our collection of Montblanc watches for sale.
10. Panerai Luminor
The Panerai Luminor, originally inspired and made with the Italian Navy in mind, is famous for its large, luminous dial and sturdy construction. Its bold, minimalist style makes it a statement piece, instantly recognisable among collectors.
Known for its strong resale value, the Luminor’s distinctive design and military heritage certainly appeal to collectors looking for a watch that combines durability with style. View our collection of Panerai watches for sale.
If you’re ready to take the next step in building your collection, be sure to have a look at the Topwatch curated online range of second-hand luxury watches. Our collection includes some of the very best watches on this list. But act quickly; our limited pieces are never available for long.