- Since 2010
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The Rolex Datejust 31 Ref. 278274 is the epitome of understated luxury, featuring a sophisticated White Rolesor construction—a blend of durable Oystersteel and a solid 18k white gold fluted bezel. This 31mm model offers a modern yet feminine silhouette, powered by the COSC-certified Calibre 2235 perpetual movement. With its iconic cyclops date window and scratch-resistant sapphire crystal, it is the ultimate “everday” luxury watch that transitions seamlessly from casual wear to formal elegance.
1 in stock
| Has Box | No |
|---|---|
| Has Papers | No |
| Model (Cert) | Datejust 31 |
| Model number (Cert) | 278274 |
Discover the perfect harmony of form and function with the Rolex Datejust 31 Ref. 278274. As part of the world’s most recognized watch collection, the 278274 is a favorite among collectors who appreciate the “White Rolesor” aesthetic—the crisp, silver-white sheen created by pairing 904L-grade Oystersteel with a bezel crafted from solid 18k white gold.
The 278274 is defined by its versatility. The 31mm case size is widely considered the ideal “modern classic,” offering significant wrist presence without the bulk of a full-sized men’s watch. Protected by the signature sapphire crystal and the 2.5x Cyclops magnification lens over the date at 3 o’clock.
Beneath the elegant exterior lies a powerhouse of Swiss engineering. The Rolex Calibre 2235 is a COSC-certified chronometer that has passed the most rigorous testing in the industry. Built with a Twinlock screw-down crown and a solid caseback, this timepiece provides 100 meters (330 feet) of water resistance, making it as resilient as it is beautiful.
Whether paired with the sporty three-link Oyster bracelet or the elegant five-link Jubilee bracelet, the Ref. 278274 maintains its value exceptionally well. Its timeless design hasn’t aged since its debut, ensuring it remains a cornerstone of the Rolex catalog. For the woman who wants a watch that is “one and done”—suitable for the boardroom, the beach, and the ballroom—the Datejust 31 278274 is the premier choice.
